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Posted by on in Web Marketing

What Happens When Clients Google Your Name?

It’s an unavoidable fact - customers in the digital age are more informed than ever about the brands and companies that they do business with. Letting them know your company can do a job is not enough - they want to know the person behind the company, your history, personality, reputation, and most importantly, your passion for the job. After all, consumers don’t deal with companies, they deal with people at companies.

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Posted by on in Web Marketing

Is your Website a Shadow of Its True Potential?

Why you Need to Include More Images in your Marketing

What really grabs your attention, a picture or a page of text? Some search experts might argue that to a search engine spider, the word is everything. But the fact is any web page absolutely needs relevant and attractive images, both to increase the searchability of the page and to boost response when your prospect lands there.

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Posted by on in Social Media Marketing

Social Series: The Power of YouTube

In our last post, we talked about strategies for using Twitter to find and engage with local influencers, even if they might be “the competition.” We now switch gears and focus on how to incorporate Youtube into your social media marketing strategy.

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Posted by on in Web Marketing

What Your Website Says About You

You don’t get a second chance to make a first impression.  These days, people in need of a service are much more likely to see your website before they see you or any of your employees.  The website has replaced the neatly-dressed man with a friendly smile that gave decades of consumers a good feeling about a business. The website has become a virtual handshake and your opportunity to make a great first impression. 

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