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Posted by on in Web Marketing

Whether you sell Pest Control services or are a master Plumber, you have customers and those customers want to give you their feedback. It may not always be positive feedback, but it needs to be received and evaluated so you can continue to provide the superior level of service that customers have come to expect of you.

In a prior post we examined email marketing tips for your service business. An email is a perfect and easy way to reach out to customers for feedback. Using software for your service like Pestpac (pestpac.com), to stay on the Pest Control example above, you can export a list on a recurring basis to send out an email to customers. Start off your email with an engaging subject line like "Tell Us About Your Recent Service Experience" or "Tell Us How We Are Doing". Then bring them to a form on your website.

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3 Essential Email Marketing Tips for Service Businesses

More and more often, service businesses are turning to email marketing as an effective means of communicating with their customer base. Despite many reports to the contrary, the majority of these emails are read by consumers, even if they only make it as far as the subject line. This is why it is important to understand what you can do to make sure that your emails get read and that prospects take action on them every time.

Tip 1: Create an Engaging Subject Line

Everyone, you and I included, get bombarded  with emails all day long whether it's from friends & family, or from other businesses. Your customers and prospects are no different. Why then, do we gravitate towards some emails while ignoring others? This is due in part to reading a meaningful subject line.

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Reasons To Use Online Lead Generation Instead of Direct Mail

Online leads are a great way to increase sales and bring attention to your business. They are a cost-effective and fast way to increase your customer base. They carry many advantages over the use of direct mail.

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Posted by on in Web Marketing

Yellow Page Advertising Vs Online Advertising For Local Businesses

Yellow Pages advertising has been a mainstay of marketing products for local businesses for many decades.  Before the rise of the internet, the yellow pages was the one and only directory for local businesses, and the only place that people would look for a local provider.  While this type of printed material continues to help some consumers looking for a particular service, the effectiveness of the media for the business owner has declined making it more expensive and less profitable over time.  The decline in Yellow Page advertising effectiveness is directly related to how many people still use it.  With the increase of internet ready devices and low cost of internet access, people can search for local businesses quicker and faster online then flipping through a large book.

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Posted by on in Web Marketing

Why Use Online Marketing Over Print Ads

Not too long ago, businesses advertised their products or services by running advertisements in newspapers, creating attractive descriptions in the Yellow Pages, and distributing flyers or coupons. But today advertising is primarily conducted online, simply because of the sheer number of people connected to the internet. The meteoric rise in online buying is directly proportional to the interest created by online advertisements. Marketing a particular product or service through the internet is an industry that continues to evolve as new strategies are put into place, allowing retailers and other merchants to connect with prospective consumers through social networking sites as well as advanced search links.

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